Do Google Ad Words Work?
For some customers they work and for some they don’t. If you have a specific special deal, a targeted Google AdWords campaign can deliver you more business, but only if you employ a “landing” page on your website for the Google Ad to be targeted to so that your return on your investment can be measured.
Google AdWords can be particularly useful to drive traffic to specific landing pages for specific products especially at Christmas or Easter or a specific event. The outcome is measurable and it’s debatable as to whether it’s affordable. If you get good business from them, then the cost is worth it. Google Adwords come in all shapes and sizes including text only or display advertisements and these can be set to deliver a broad match display advertisement which will customise the particular advertisement based on what was searched. These ads don’t always work though as they are too broad in nature. We know some companies spending six digits per month on Google Adwords, some say it were that others don’t agree. If your website is new and you have a lot of competition Google Adwords can be a way of getting your website address in front of your competitors to Google rankings as long as your ads are effective and your products are needed than the strategy can work.
Where your advert appears on the page is determined by how big your budget is and how much are prepared to spend on a per click basis to get that top what number one spot. In most cases doubt cost more than $10 a click to get that number one spot. We are often asked how much do I need to spend? Unfortunately that is difficult, but we make it easier by splitting up Google AdWords into campaigns, that way a budget can be set for a particular campaign on the results from that are easily interpreted.
Campaigns can be small based on states or countries or products, campaigns can be independently costed so you can cost segregate specials on your website. Your website ranking is not affected by whether you participate in the Google AdWords program or not. Spending money with Google is no guarantee of a higher page ranking. There are cases where sites do not rank but are spending good money on Google.
Updated Jan 2015
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