In April last year Google rolled out their “Penguin” 2.0 update. This update was comprehensive and affected about 3% of all searches on the Internet.
A few weeks back Penguin 2.1 was released, affecting around about 1% of the worldwide searches. We discuss how Googles Recent Penguin Update & how it can affect your Website. We discuss Googles Recent Penguin Update & how it can affect your Website
Some will say so what? Well in reality it is a big deal. The change means that Google is decreasing rankings for sites that Google believes is violating Google’s existing quality guidelines – they are targeting sites with web spam and the new algorithm changes recognise a further improvement in high quality content.
As you know, in our newsletters over the last year or so we have been promoting that Google is algorithm really focuses on relevance as a key factor to determine the ranking of your website. Regular content change along with good quality content is now more important than ever.
We understand that the 2.1 update has had a big impact on some websites and for some businesses no effect. Don’t assume you have not been affected by the update.
With the Internet being the primary source of consumer information, finding your business on the web is paramount.Image may be NSFW.
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We will say it again – The Yellow pages is dead. Consumers in the main no longer turn to the book to find businesses. Whilst Yellow Pages has launched a TV campaign extoling their virtues, statistics clearly show they have passed their use by date. Ironically they now consider themselves as website builders and they even think that people use Yellow pages online. Well they do but not in any number that would drive business.
They missed the boat, just like Kodak did when the Digital camera took all their business. Google is the new worldwide Yellow pages and if you don’t rank with them, then you miss out.
SEO/SEM are now more important than ever to maintain your web presence and to stay as high as you can in the rankings. It will cost you money. Not as much as a good Yellow pages Ad did.
This means ongoing cost and regular content change to your website. If your website is any more than one-year-old, then significant change to the content is due now.
Regular relevant content will certainly help to focus your website in the eyes of Google, after all they have over 90% of the worlds search business.
We are seeing month on month increases in mobile searching and it’s very important that your website is mobile friendly. Mobile searchers are often ready to buy. Now.
Optimisation of images is also important as image searching is increasing on the Internet.
WebStor, which is Centreforce IT’s in-house Web division, employs professional web designers, content creators, and database engineers. We are constantly updating our customer’s websites with content rich relevant information to assist in rankings. No Internet company can guarantee first page results – working with clients to update content regularly is the key to achieving high rankings.
Competitive businesses will always find a way to outrank fellow competitors, often it to function of expenditure. Bigger operators have more funds to spend on SEO and SEM, many spending large amounts of money on Google AdWords.
Some of these Google AdWords campaigns are misdirected showing that the company that has organised these Google AdWord campaigns do not understand the primary activity of the website, nor the business model.
There is no point spending money on Google ad words if they target areas where customers cannot buy your product and there is plenty of this going on daily.
Our simple top 10 checklist for your Website:
Review your content. Is it relevant?Image may be NSFW.
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If its more than a year since any changes were made, change now
Regular news posts are critical – google sees this as relevance
Make sure all images have ALT tags.
High quality back links are important
Compelling, relevant offers are seen as helping ranking
“Call to action” you must allow your customers to buy now
Good design is critical to good fast loading pages
Ongoing SEO/SEM is part of your overall marketing budget
Professional photos and videos increase ranking
Do you need help with your website? contact us and we can assist. Content is king!
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